About Hallyutown

□ Introduction HallyuTown!

Hallyu . Town

Opening Hours : 10AM – 6PM

MBC is hosting HALLYUTOWN London, from 9th to 10th of July and all HPF ticket holders can come hang out! 

HALLYUTOWN is a special collaboration between MBC and HallyuPopFest, and will be located at Play Park Arena and allowing fans to enjoy a whole range of Korean authentic products, flown directly from South Korea! It is organized to help amazing, competitive korean small businesses to set step onto the global market and it was made all possible thanks to KOFCA and Korean Ministry of SMEs and Startups.

Over 25 picked out quality items are on display and you can try them all out at Hallyutown! Come enjoy stunning K-Beauty products and light snacks like teokbokki, and many other items at Hallyutown.
Come join the fun at HALLYUTOWN on 9th & 10th of July 2022!

□ More about Hallyutown…

Hallyu . Town

K-POP artists in Korea share their impact on the global market for the growth and overseas expansion of domestic SMEs(small and medium sized businesses).

This sharing of “good influence” is another reason why K-pop artists are loved in their own country, and the strong support back home works as a foothold for them to grow in overseas markets.

Hallyutown aids entry into the B2C market by supporting global e-commerce (eBay, etc.) entry, along with holding special interactive displays that allows visitors to experience the items there and hopefully leading them to make a purchase. It will further increase the opportunities for these Korean items to present themselves to the global consumers, like holding a biz-matching session with local big buyers, utilizing the high recognition of those K-pop artists.